Senior Social Media Executive, National BD & Marketing - London, UK

About Crowe

Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140 countries and across more than 800 offices globally.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions, and make smart decisions that have lasting value through the highest quality audit, tax, advisory and risk services.

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential.

This role is a 12-month maternity contract

Job description

We’re looking for an energetic, resourceful and creative Social Media Senior Executive with a keen eye for detail and a passion for storytelling via our key social media channels and platforms.

Reporting to the Head of PR and Digital Content, you will work across our national sector, service and people content initiatives, helping to increase brand awareness and client engagement through the promotion of our partners, people, sectors and services.

The ideal candidate will be extremely efficient and bring creativity and passion to the role, with excellent communication skills, both written and spoken, and who works well as part of a team.

If this sounds like you – get in touch.

Responsibilities;

Strategy and reporting

• Working with the Head of PR and Digital Content to set measurable goals for campaigns and our platforms.
• Input into and help to deliver the national social media strategy with associated targets, KPIs, tactics, tools and processes across each platform.
• Identify medium and long-term needs of the firm in terms of new social media platforms, artificial intelligence and usage via research, development, and working with third parties.
• Produce quarterly engagement and performance reports to be shared with the firm, as well as campaign-specific reports for marketing leads, identifying successes and areas for improvement.
• Working closely with our external agency to help develop automated data capture, analyse social media engagement and performance, identify training requirements and further develop engagement processes.

Training and development

• Working closely with our external agency and internal Learning and Development team to manage the delivery of social media training.
• Write, develop, and produce firmwide training and best practice tips and guides via in person sessions, 121s and our internal training portal. Audiences will be new joiners, current employees and partners who are at beginner or intermediate level with their social media knowledge.

Platform and Content Management

• Manage and grow Crowe UK’s social media accounts with planned campaigns, evergreen and filler content.
• Create and deliver a social media content plan and strategy to support sector and service line marketing, and the firm’s employer value proposition.
• Create social media assets for each post in line with the digital brand and quality control processes – proofing, editing and enhancing performance.
• Identify content opportunities to drive engagement and ensure share of voice.
• Working with stakeholders to advise on best practice and trends to create relevant, engaging and effective posts.
• Staying up-to-date with the latest social media trends.
• Amplifying social media content from Crowe Global or other member firms where it is relevant to our sectors/service lines.
• Reinforce the Global Social Media policy and address non compliance issues.
• Identify the latest trends in the digital and social media landscape – platforms, engagement, experience, performance and tools.
• Collaborate with the website team to ensure social content and website experience is coordinated and effective.
• Monitor and respond to client and our people’s comments on social media posts
• Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
• Monitor mentions/engagements to identify opportunities, escalate issues, and support with crisis communications where necessary.

Act as a brand guardian, ensuring consistency and compliance in the development of all social media content.

Team support

• Attend regular team meetings and catch-ups to identify social media content requirements and helping brainstorm new campaigns.
• Where required, attended and cover social media at events, such as EDI events, People awards (Pinnacles), networking/alumni, and national sector events.
• Work closely with Crowe Global’s Senior Social Media Executive to share knowledge.

Behaviours and skills

• Extensive experience in social media management across different platforms.
• Great communication skills to liaise with multiple stakeholders, creatives and departments.
• Strong leadership to successfully train and develop people and teams.
• Good networking skills to form relationships with influencers and other key players.
• Solid knowledge of operating systems and software programmes to support and uplift our social media platforms.
• Works well in a team, with an ability to manage and prioritise own workload.
• Confident with an ability to manage challenging situations with diplomacy and discretion.
• Excellent at reporting, analysing and interpreting data.
• An eye for detail and emerging trends.
• Proactive as well as responsive.
• Excellent organisation and project management skills with the ability to multi task to a high standard to meet strict deadlines.
• The ability to think strategically and creatively, converting copy into compelling social media content.
• Team player who takes initiative, can handle fast paced environment and is confident working by themselves and within a team.

Qualifications/experience

• Experienced in social media management (Essential)
• Experienced with all social media channels (Essential)
• Experienced with the full Microsoft Suite / Teams (Essential)
• Experienced with Adobe Suite (Essential)
• Experienced with Hootsuite, Jitter, Canva, and various social media support platforms (Desirable)
• Previous professional services experience, preferably accountancy (desirable).

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace.

Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be.

We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits.

We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway..