Email Marketing Senior Executive, National BD & Marketing - London, UK

About Crowe

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140+ countries and across more than 800+ offices globally.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services.

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential.

Role description

Crowe is going through an exciting development in its digital journey and as part of our digital strategy, we are looking to recruit an experienced email marketing professional to help successfully deliver the firm’s email marketing strategy.

Working closely with the National BD and Marketing team and key stakeholders across the firm, you will have experience working in a fast-paced environment, confident and highly organised with excellent time management skills and can work well under pressure.

Being able to communicate effectively and forge strong working relationships at all levels is essential.

Key responsibilities include:

• Super user of Crowe’s emailing platform and primary approver for email marketing campaigns before distribution.
• Through an understanding of Crowe's key strategic sectors and service lines, support the marketing team to write compelling, benefit-led email marketing messaging.
• Confidently provide feedback to help improve email campaigns.
• Train all new starters on how to use the email marketing platform as well as sharing knowledge and best practice with all users on a regular basis.
• Keep up to date on the latest email marketing trends, best practice and sharing this knowledge with the BD and Marketing team.
• Support the team to troubleshoot and resolve technical issues as they arise and escalate as appropriate.
• Develop an email marketing performance programme to continually improve key performance metrics.
• Being a brand ambassador, ensuring all email templates and messages that are sent out comply with our brand, including tone of voice and house style guidelines.
• Regularly report on the success of our email marketing campaigns as well as shar key industry benchmarking data.
• Ensure email marketing templates are created to brand standards and optimised to a high standard.
• Maintain internal and external stakeholder relationships to ensure effective processes and systems that maximise the success of our email marketing communications.

Personal and professional qualities

• A confident communicator with the ability to build relationships at all levels.
• Efficient time management and ability to work to tight deadlines.
• Excellent attention to detail and language skills at all levels, both verbally and in writing.
• Experience in working with and creating email marketing tools with knowledge of how they integrate and work together with CRM systems.
• Experience of working with large amounts of data and transforming these into visually engaging reports.
• Proficient presentation skills to present performance reports to key stakeholders.
• Strong organisation skills with the ability to multitask and effectively prioritise and manage own workload.
• Strong Word, Excel and PowerPoint skills.

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace.

Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be.

We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits.

We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway..