Clients and Markets Senior Manager, National BD & Marketing - London

About Crowe

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140+ countries and across more than 800+ offices globally.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services.

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential.

Job description

As part of the National Business Development and Marketing team, we are looking for a highly motivated and proactive Clients & Markets Senior Manager to support with managing the national Clients & Markets team, drive local business development activity (primarily within the Private Equity and Listed businesses teams) and focus on increasing profitability through the generation of opportunities, bid support and a range of events that will help us grow and engage with our clients and contacts.

The Clients & Markets Senior Manager will operate as the business partner to the London stakeholders ensuring that the drive for growth remains on strategy and maintains momentum. They will work closely with the London Office Managing Partner (OMP), Head of Clients & Markets, National Heads of Sector and Service lines, the Private Equity and Listed Businesses teams and the wider Clients & Markets and Marketing teams. The Clients & Markets Senior Manager role focuses on managing a high performing national Clients & Markets team, driving growth, primarily for Private Equity and Listed Businesses, through relationship management, lead generation and identifying new opportunities through prospecting and targeting, bid management, promoting campaigns, local data management and local event management.  

The successful applicant will have experience working in professional services, managing a national team, working in a fast-paced environment, be highly organised with excellent project management, time management and coordination skills and have the ability to work well under pressure. Being able to communicate at all levels with confidence and forge strong working relationships is essential. You will be working in a National team dealing with our people and liaising with clients.

Key responsibilities

• Working day to day with senior stakeholders and decision makers
• Driving business development activity which aligns with the firmwide business development strategy
• Continually reviewing the firms market position and benchmarking against competitors
• Developing and maintaining strong relationships, with intermediaries, prospects and partnerships. Identifying sponsorship opportunities which enhance the firms brand and target audience reach
• Lead generation through prospecting, targeting and attending local and sector events for the local region, with a focus on Private Equity and Listed
• Generating business opportunities with new and existing clients
• Attending local and national events and following up on opportunities
• Participation in the Client Care and Key account programmes
• Preparation of testimonials, case studies and building credentials
• Managing the end to end bid process including bid generation, slide-decks, placemats, rehearsal pitches and pitch debriefs
• Managing a high performing Clients & Markets team – day to day team management including annual appraisal reviews
• Proficiency in strategic leadership and organisational development
• Ability to lead cross-functional teams and drive business growth
• Supporting the National Marketing team with marketing activities as required

Key relationship management and coordination

• Develop and maintain relationships with the national Clients & Markets team, London stakeholders and London OMP.
• Foster a collaborative culture with the wider Clients & Markets and Marketing team with a focus on a ‘one team’ perspective
• Share ideas and feedback within the wider Clients & Markets team to share best practice and collaborate on sector and service campaigns and activities
• Drive BD culture in the region and focus on increasing profitability, primarily within Private Equity and Listed
• Develop, maintain and own strong relationships with clients, local businesses and intermediaries
• Ability to liaise, influence, motivate, adapt to change and build relationships at senior management, peer and team level.
• Ability to lead meetings and projects with stakeholders and peers effectively with clear outputs
• Ability to confidently challenge ideas and influence best practice through knowledge and experience

Data Management

• Produce reports outlining campaign analytics and share with key stakeholders
• Maintain marketing lists, target lists, client lists and the upkeep of referrals and conversion pipeline
• Support with day to day CRM activities and encourage best practice with local teams

Skills & Experience

• Thorough understanding of professional services, service lines, offerings and regulatory challenges and opportunities (Essential)
• Professional services BD experience and knowledge of the accountancy profession (Essential)
• BD experience within Private Equity and/or Listed businesses (Preferred)
• Previous experience managing and mentoring a team (Essential)
• Proactively shares best practice with Clients & Markets team
• Good understanding of financial, budgets and targets
• Excellent client relationship management
• Excellent experience in bid writing and bid management within a professional services environment
• Ability to deliver all work to a high quality and can identify and address areas for improvement in other people’s work
• Able to forge strong working relationships with a range of key stakeholders
• Energetic and enthusiastic to learn and add value to stakeholders and the business
• Strong management skills – own projects and delegate to junior team members
• A sound business understanding as well as being commercially and risk aware
• Creative, innovative and proactive approach
• An active team player and self-starter
• Positive ‘can do’ attitude and always seeks to achieve high standards
• Flexible and adaptable to change
• Highly organised with excellent project management, time management, attention to detail and coordination skills
• Strong local network with intermediaries (Preferred)
• Excellent knowledge of the full Microsoft Suite (Essential)
• Experienced with using a CRM system (Preferred)
• Degree qualified in Business, Marketing or related field (Preferred)

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace.

Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be.

We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits.

We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway..