Sales Director

Job Title: Sales Director

Location: York, YO19

Looking for a career where your ambition meets real opportunity? Join Persimmon Homes as Sales Director and step into a role where your success is celebrated, your growth supported, and your work truly matters.

Why Persimmon Homes?

We’re one of the UK’s largest and most established housebuilders — FTSE 100 listed, with 29 regional offices and thousands of quality homes built every year.

At Persimmon, we don’t just build homes — we build careers. When you join us as Sales Director, you’ll benefit from:

• Competitive salary
• Company Car/Car Allowance
• 5* housebuilder - Be part of a company that consistently delivers quality homes and outstanding customer satisfaction
• Life Cover & Contributory Pension
• Health Care
• Bonus
• Employee Benefits Platform – giving you access to high-street discounts, wellbeing support, and more
• Committed to diversity, inclusion, and empowering your development

What is the role?

The Sales & Marketing team look after our customers and ensure that they find their perfect home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality.

What you’ll do as Sales Director

• Ensure Health & Safety is the primary focus and that all Sales environments meet Health and Safety standards.  Identify any Health and Safety issues across the business and ensure that they are dealt with effectively and promptly.
• Ensure that the Land and Commercial teams have the required quality inputs to enable them to prepare viabilities for future sites.
• Conduct market research and competitor analysis to ensure that product mix and pricing on all current and future developments is appropriate to achieve the required sales rates.
• Oversee the advertising and marketing plan to deliver the required number of leads to achieve sales targets. Measure and drive conversion of the leads to achieve the required sales rates, ensuring all customer reservations are fully compliant with Group Policies & Procedures.
• Achieve targets in relation to sales and legal completions, revenue, margin and budget management with regards selling overheads and marketing/ advertising costs.
• Ensure the Sales team are fully resourced and well-directed, with clear guidelines and responsibilities, and are provided with full support in achieving these, in terms of communication, training and development.
• Lead and attend regular meetings such as internal management meetings, customers care meetings, Director site visits and ensure that actions are followed up and the region continues to communicate effectively between disciplines.
• Promote and act in accordance with Group vision and values, systems, policies and procedures.
• Ensure compliance with The Consumer Code / New Homes Quality Board and all other legislative requirements.
• Lead the focus on Customer Service in order to enhance the reputation of the Company, increase profitability, achieve customer satisfaction targets and ensure the region achieves 5 star builder status in the NHBC survey.

What experience do I need?

• A wealth of experience at senior sales level in the new homes building industry
• Previous experience in leading and motivating a target-driven, customer-facing sales team
• Excellent communication skills, both written and verbal
• Fully conversant with Microsoft Package, including Excel and Word
• Full UK Driving Licence is required