Marketing Manager

About Crowe

Crowe is a leading national firm offering audit, tax, advisory, and consulting services with global reach and local expertise. As an independent member of Crowe Global, one of the top 10 accounting networks worldwide, we have access to over 40,000 professionals across 140+ countries and more than 800 offices globally.

Our vision is to be a leader in our chosen markets, creating lasting value for our clients and our people and being a trusted partner in their success.

We are dedicated to driving client success, empowering our people, embracing sustainability, delivering technological change and acting in the public interest.

Job description

We are looking to recruit an experienced Marketing Manager to join our growing team, providing a fantastic opportunity for a dynamic and enthusiastic individual looking to progress their career with a recognised brand, in professional services.

Candidates will need a strong professional services marketing background, preferably within accountancy, and be familiar with working in a consultative environment. If you are comfortable working across all areas of the marketing mix, can work to tight deadlines and have a delivery focused ‘can do’ approach, this is the perfect role for you.

This full-time role reports to the Senior Marketing Lead looking after our Industries and will involve strategic development and delivery of marketing programmes aligned to the firm’s strategy. The Industries marketing team provide support for our Manufacturing, Food and Beverage, Technology and Media, Real Estate and Construction, Financial Services, Energy & Natural Resources, Retail, Professional Practices, Pension Funds and Life Sciences and Healthcare leads.

The marketing team operate nationally and travel to other offices will be required, depending on the needs of the business.

Responsibilities

• Develop marketing plans that align with the Industry business plan to help raise Crowe’s profile, increase recognition, and build relationships highlighting our partner’s specialist skills and services in our desired markets.
• Develop, deliver, and lead comprehensive marketing campaigns from inception through to completion.
• Develop an awareness and understanding of Crowe’s industries with a view to:
• advising partners on potential marketing campaigns and programmes
• providing direction to the PR team on media comment and social media campaigns
• conducting relevant client and competitor intelligence
• identifying emerging trends to add value to conversations and marketing plans as well as updating existing content
• suggest awards that may be relevant for teams and have an input in drafting award submissions
• writing, editing and curating content for email marketing, the website, advertising, brochures social media and other digital content
• communicate marketing successes and raise awareness through internal communication channels
• identify opportunities to collaborate with service line teams
• facilitate business development opportunities working closely with the client and markets team.
• Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
• Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content.
• Collating, editing, updating, and proofing all core marketing content.
• Effectively measure, evaluate, and present back on all marketing activity and performance measures to help inform continuous improvement.
• Be a firm champion for our CRM system and segmenting key audience groups for effective external communications.
• Work with the business development team to support sector proposals.

Skills

• Excellent track record in development and execution of multi-channel marketing campaigns and programmes, including experience in all areas of digital marketing.
• Works with efficiency and enthusiasm with a problem solving and delivery focused attitude.
• Excellent stakeholder relationship management skills.
• Proactive as well as responsive and solutions focused.
• Excellent organisation and project management skills with a strong ability to multitask to meet strict deadlines.
• Confident with an ability to manage challenging situations with diplomacy and discretion.
• Excellent language skills and good communicator at all levels, both verbally and in writing.
• Strong business knowledge to accurately obtain and convert technical content into compelling copy.
• Creative with excellent accuracy and attention to detail
• Strong reporting and analytical skills.
• An eye for emerging trends and a curious nature to add value to stakeholders and marketing plans.
• Works well in a team and on their own, with an ability to manage and prioritise their own workload.
• CRM experience (preferably Microsoft Dynamics) and use of HTML emailing platforms.
• Excellent knowledge and application of the full Microsoft office suite.

Qualifications

• 2+ years’ experience as a manager in a professional services environment.
• Degree level education in marketing or CIM qualified. We are open to candidates who do not have these qualifications if they have proven relevant industry experience.

Why choose Crowe?

Whatever career you choose, whether in audit, tax, marketing or HR, we can offer you a rewarding and clear career pathway, designed to help you develop your existing talents as well as discovering new ones, positioning you to make a meaningful difference to our ever-growing and varied client base.

At Crowe we foster a collaborative and inclusive culture, and we will encourage, support and guide you on an exciting professional journey of self-discovery.

We value innovation and welcome those committed to making a difference for our clients, communities, and colleagues. With access to expert knowledge, continuous learning, competitive salaries, and flexible benefits, you will have the tools to build a rewarding career.

We are committed to diversity in our teams, equal opportunity and merit-based progression. We promote a healthy working environment with flexible working approach alongside dedicated wellbeing support, helping our people to thrive both professionally and personally.

Following changes to government policy in April 2024, we only accept applications from individuals with an existing, permanent, right to live and work in the UK. 

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