Senior Marketing Executive, National BD & Marketing - Reading

About Crowe

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140+ countries and across more than 800+ offices globally.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services.

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential.

Job description

We are looking to recruit an experienced Senior Marketing Executive to join our growing team, providing a fantastic opportunity for a dynamic and enthusiastic individual looking to progress their career with a recognised brand, in the business-to-business professional services market.

This full-time role reports to the Head of Sector and Service Line Marketing and will involve development and delivery of marketing programmes aligned to the firm’s strategy. Candidates will need a strong business to business professional services marketing background, preferably within accountancy, and be familiar with working in a consultative environment.

If you are comfortable working across all areas of the marketing mix, can work to tight deadlines and have a delivery focused ‘can do’ approach, this is the perfect role for you.  The successful candidate will be developing and delivering marketing campaigns.

The marketing team is predominantly based in Crowe’s London office but collaborates nationally across all offices. Travel to other offices will be required depending on the needs of the business.  

Responsibilities

• Contribute strategic thought and support delivery of activities related to marketing plans to maintain relationships, raise reputation and increase recognition of the Crowe brand, our partners’ specialist skills and services in our desired markets.
• Support the team in the delivery of comprehensive marketing projects to include activities across the full marketing spectrum.
• End to end event management for in-person and virtual events.
• Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
• Collate, edit, update and proof all core marketing content.
• Effectively measure and evaluate against performance measures and present back on all marketing activity, to help inform continuous improvement.
• Develop target groups through segmentation via CRM for effective external communications.
• Work with the CRM super users to ensure stakeholders effectively use CRM and develop appropriate reports to feed into marketing and business development activities.
• Work with the business development team to support sector proposals and client care programme.
• Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content.

Develop an awareness and understanding of sectors and service lines to:

• advise partners on potential marketing campaigns and programmes
• write compelling, benefit led messaging for communications and marketing material
• conduct relevant client and competitor intelligence
• identify emerging trends to add value to conversations and marketing plans as well as update existing content
• suggest awards that may be relevant for teams and produce the award submissions
• write, edit and curate content for email marketing, the website, advertising, brochures social media and other digital content
• communicate successes and raise awareness of sectors/services through internal communication channels
• identify opportunities to collaborate and complement other sectors
• provide prompts and direction on PR media comment and digital content campaigns relating to marketing priorities identified in each sub-sector’s marketing plan, working closely with the PR and Content team

Skills

• Excellent track record in the development and execution of multi-channel marketing campaigns and programmes, including experience in all areas of digital marketing.
• Experience delivering virtual and in-person events. Knowledge of ON24 and/or Microsoft Teams is advantageous but not essential.
• Works with efficiency and enthusiasm with a problem solving and delivery focused attitude.
• Excellent stakeholder relationship management skills.
• Proactive as well as responsive and not afraid to positively challenge ideas to achieve maximum impact.
• Excellent organisation and project management skills with the ability to multitask to a high standard to meet strict deadlines.
• Confident with an ability to manage challenging situations with diplomacy and discretion.
• Excellent language skills and good communicator at all levels, both verbally and in writing.
• Strong business knowledge to accurately obtain and convert technical content into compelling copy.
• Creative with excellent accuracy and attention to detail.
• Strong reporting and analytical skills.
• An eye for emerging trends, big picture thinking and a curious nature to add value to stakeholders and marketing plans.
• Works well in a team and on their own, with an ability to manage and prioritise their own workload.
• CRM experience and use of HTML emailing platforms.
• Excellent knowledge and application of the full Microsoft office suite.

Qualifications and Experience

• Degree level education in marketing or CIM qualified. We are open to candidates who do not have these qualifications, if they have proven relevant experience or are undertaking a qualification.
• Previous professional services experience is desired, preferably in accountancy.

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace.

Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be.

We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits.

We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway.